Search engine Optimization (SEO AND SEM)

  • Courses
  • Search engine Optimization (SEO AND SEM)
Search engine Optimization (SEO AND SEM)

Gain expertise in search, learn how to get noticed in google search results and How to run search and display ads campaigns, plus get prepared for Google certifications.

Learning modules

  • Introduction to Digital Marketing
  • Search Engine Optimization
  • Search Engine Marketing
  • Preparation for Google Certification


Learning Objective 

  1.   Understanding Search Engine Optimization (SEO)
  2.   Keyword research and tools for Keyword research
  3.   Creating Content for SEO
  4.   Link Building and Back Links
  5.   Schema Mark-up For SEO
  6. Understanding Search engine marketing
  7. Pay per click (PPC), its Importance, types, and benefits
  8. User journey of Google ads and its bidding process
  9. Display ads, video ads, and universal app ads
  10. Bing ads campaign
  11. Overview of Google Certifications
  12. Preparation for Google Ads Fundamentals Exam
  13. Preparation for Google Ads Search Advertising Exam
  14. Preparation for Google Ads Display Certification
  15. Preparation for Google Ads Mobile Certification
  16. Preparation for Google Ads Video Certification


Make your Comments here

    0 Comment(s)

Talk about this Program

Your email address will not be published. Required fields are marked *